Bypass Attack

Also called leap frog strategy, a bypass attack is a business strategy that entails a company ignoring a competitor’s offensive moves and instead choosing to improve or expand its business. In other words, the firm disregards competitor attempts to destabilize its market position and channelizes its efforts to further enhance its market position. This may entail diversification of existing […]

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Flank Attack

A flank attack is targeting an enemy’s weak links. In the business world, a flank attack entails a new firm or startup targeting the weak business category of an established company. The new company may not be as financially sound as the bigger company, but could have an innovative, more unique approach towards the business […]

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Frontal Attack

A frontal attack is an offensive move to take the enemy head-on. Within the business realm, the attack constitutes targeting competitor(s) by replicating their product, advertising, product pricing, and distribution strategies. It’s a head-to-head business face-off, wherein a company tries to outsmart the other. Frontal attacks are not official; these are typically mind games played between […]

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Contraction Defense

Established companies, over a period, realize they cannot remain market leaders in every market segment they enter or have enjoyed presence in. As a result, they abandon unprofitable market segments or territories, for financial and branding reasons. This defensive strategy is called contraction defense. A firm would typically withdraw its resources from its weaker footholds and […]

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Mobile Defense

Mobile defense is a diversification or defensive strategy embraced by companies when current segment operations are likely to take a hit in the near future. Companies take a “prevention is better than cure” approach and create a buffer for possible losses going forward. A cigarette manufacturing company entering dairy business sensing an impending government ban […]

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