Social Media Marketing

In simple terms, social media marketing (SMM) is marketing via social media websites such as Facebook, Twitter, Pinterest, YouTube, etc. The list also includes forums, content communities, blogs or any other interactive online medium. It’s a form of online marketing that’s generally used to promote and sell everything that traditional or offline marketing is used […]

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Social Marketing

Social marketing is a form of marketing that uses commercial marketing expertise, tools and techniques to promote and execute campaigns that primarily benefit the society. It entails venturing out and truly understanding people issues. Social marketers identify a social problem and make the target audience realize the problem. Later, they create an offering that helps […]

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Employee Handbook

An employee handbook, also called staff handbook or employee manual, is a tool of formal and indirect communication between a company and its employees. It’s pretty much a company Bible. The handbook lists out its expectations from its workforce and what the staff can expect from the management. Typically, an employee receives the handbook on the […]

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Blog

Also called web log or weblog, a blog, in simple terms, is typically a routinely updated online personal diary or journal. It’s a dynamic personal website that’s used to share ideas, thoughts, expertise, or anything else. “Blog” is short for “weblog”. Jorn Barger (American blogger) coined “weblog” and Peter Merholz (technology expert) coined “blog”. A […]

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Web 2.0 Summit

Also called Web 2.0 Conference, Web 2.0 Summit was first held in 2004 in San Francisco to discuss World Wide Web developments. Tim O’Reilly, O’Reilly Media founder, started and moderated the annual event, which aimed to evolve how people use and perceive online technology. He is also known for having popularized the “Web 2.0” term. […]

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