Feature Phone

A feature phone is a type of mobile phone that sits between a smartphone and a basic mobile phone. In other words, it’s not as advanced and feature-rich as a smartphone and, at the same time, not as rudimentary in functionality as a standard mobile device. The pricing is also somewhere between a smartphone and […]

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Company

Also referred to as a firm, a company is a type of for-profit organization that consists of people who have come together for a common commercial undertaking. A company is a separate legal entity, which means it’s different from its owners. It could be a corporation, limited liability partnership (LLP), statutory corporation, chartered company, unlimited […]

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Consumer

A consumer is any entity (group or individual) that purchases a product or service for end consumption and not for any commercial purpose, such as for resale or manufacturing another product. End consumption could mean personal usage or use by family members, friends or relatives. If an individual buys a good on behalf of another […]

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Market Share

Market share is the percentage of sales a company has achieved within a particular industry or market segment over a specific time period. In other words, it’s the total business a company has realized from the total business available. For instance, if the total mobile phones sold the world over during a quarter is 600 […]

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