Google ARCore

Google ARCore or ARCore is a platform or software development kit (SDK) for Android that facilitates augmented reality (AR) application development. ARCore SDK works with Unreal, Java/OpenGL and Unity scripting languages. It is quite similar to the Apple ARKit framework for iOS 11 or later. The AR apps created courtesy ARCore present animated 3D content, […]

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Fast-Moving Consumer Good (FMCG)

Also called consumer packaged good, a fast-moving consumer good (FMCG) is any product bought in supermarkets, grocery stores, pharmacy and similar stores on a fairly regular basis. In other words, these are household (essential or non-essential) items that sell quickly, in large volumes. Products such as soft drinks, snack foods, pharmaceutical items, cosmetics, detergents, household […]

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Durable Good

A durable good, also called hard good or durables, is a type of consumer product that lasts long. In other words, the good’s functionality or usability cannot be expended in three years unless deliberate attempts are being made to sabotage the item. Furniture, precious metals, car, home appliances, etc. are durable goods. These goods don’t […]

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Non-Durable Good

Also called soft good or consumables, a non-durable good is a type of consumer product that’s exhaustible or can be used only for a short time period – single usage or consumed within a year or two. Food and beverages, cosmetics, fuel, clothing, footwear, etc. are non-durable goods. That said, people may also keep clothes […]

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Unsought Product

An unsought product or good is a type of consumer product that people may not consider buying, may not know it exists, or it does not feature in their monthly or weekly shopping list. Smoke detectors, door alarms, life insurance, etc. are unsought goods. A consumer buys an unsought product only if there’s a genuine […]

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