As the name suggests, continuous production is producing units in a continual or sequential manner. The manufacturing layout comprises a series of equipment with different purposes. The setup is rarely altered. Generally, the item produced through continuous production is generic and serves as base for other products. In other words, there’s no room for customization. The production setup is expensive and difficult to alter. Also, employees need little training to work on the continuous production line. There’s quality checking at every stage of production.

Also called continuous manufacturing, the production method is feasible only if the product made has regular demand in the market. Products such as bricks, electronic components, paper, etc. are compatible with the continuous production setup. Most firms or industries strive to adopt a continuous manufacturing setup as that translates to maximized use of production equipment.

Typically, continuous production entails manufacturing of only a single item throughout the year. The production runs 24 hours per day, seven days a week and 365 days a year, with workers working in shifts. Such mass-level production means the products are likely to be reasonably priced.