Market Share

Market share is the percentage of sales a company has achieved within a particular industry or market segment over a specific time period. In other words, it’s the total business a company has realized from the total business available. For instance, if the total mobile phones sold the world over during a quarter is 600 […]

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Target Market

A target market is any market that comprises buyers (individuals or groups) that would most probably buy a seller’s products or services. Though the market may comprise sellers already catering to the buyers, it still has room for new sellers to enter, especially those that can offer better and more unique offerings. Almost all companies […]

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Consignment

A consignment is essentially a business arrangement wherein a business entrusts a third party with the responsibility to sell its goods online or via a brick-and-mortar store. The business providing the goods is a consignor and the store is a consignee. Generally, the consignor has the goods but lacks the expertise, infrastructure and/or inclination to […]

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Product Placement

Also called embedded marketing, product placement is an advertising method that entails positioning a product or brand in an art form, such as movies and television shows, to indirectly advertise the product. The product is strategically placed to grab viewer attention but it’s not the focus of the production material or scene. For example, James […]

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Customer Support

Customer support is a business function that comes into play when a customer finds something wrong or faulty with the purchased product. In other words, customer support is primarily fixing things and ensuring the customer uses the product the way it’s supposed to be used. Though a distinct business function, customer support is often considered the […]

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