Irregular demand is the fluctuating demand for a product. These are goods that don’t enjoy popularity throughout the year. The demand phase could be seasonal, monthly, weekly, daily or even hourly in nature. For example, umbrellas see maximum buyers only during monsoon and summer.
Companies that cannot adapt to this seasonal demand or cannot cope up with low and high demand scenarios get affected the most by irregular demand. To make sure sales don’t go down to extremely low levels during the off-season period, manufacturers may offer the product for a significant discount or provide incentives so that customers feel inclined to buy the temporarily out-of-demand item.