Also called soft good or consumables, a non-durable good is a type of consumer product that’s exhaustible or can be used only for a short time period – single usage or consumed within a year or two. Food and beverages, cosmetics, fuel, clothing, footwear, etc. are non-durable goods. That said, people may also keep clothes for more than three years. A non-durable item has an expiry date and its total useful life depends on the level of consumption.

Non-durable goods form a major chunk of the consumer products sold and their sales figures are therefore not significantly influenced by the economy (good or bad). Because people buy non-durable goods frequently or regularly, it’s important that sellers or marketers stock these non-durable goods in multiple locations, easily accessible for consumers. As non-durable goods are frequently bought, profit margins for sellers are usually minimal. But repeat customers are likely if the goods offered are high-quality.