A shopping product or good is a type of consumer product that people usually buy once every few months. The purchases are pre-planned and made post good amount of research. Buyers compare brands and assess product quality, suitability, style and price before purchase. There are also instances when people travel distances to buy a shopping product. Goods such as furniture, used cars, clothing, and home appliances are shopping products.
Shopping goods can be categorized as homogeneous and heterogeneous. Homogenous shopping products are similar in their features and quality and one good can easily substitute another homogenous good. However, the prices may differ. Buyers usually price-compare homogenous goods before making a purchase. Televisions, printers, commodity goods, etc. are homogenous products.
Heterogeneous shopping goods differ in their features and attributes and are therefore difficult to interchange. For instance, a dress watch cannot be substituted by a sports or casual watch. Similarly, an iPhone cannot replace an Android phone or vice-versa (for most users). Wristwatches, laptops, dishwashers, phones, etc. are heterogeneous products. These are goods purchased for their distinctiveness, and unique features and functionality.
Selling Shopping Goods
Buyers consider quality, price and value for money before buying a shopping product. Therefore, businesses should make sure their offerings are positioned as better buys than the competition. For instance, offering more value for the price than the competition is one way of selling more. Sales of shopping goods are also heavily dependent on advertising and sales personnel.
At times, the efforts put in by retailers could boost sales. These efforts could be aggressive personal selling, effective merchandising, credit options, etc. Generally, the bigger retail houses tend to sell more because they see a lot many footfalls and their marketing is strong. Also, some buyers may choose to buy shopping products at specialist retailers. For instance, some people buy iPhones only at offline Apple stores.
It may also usually help to promote these products through specialists. For example, if a company is coming up with a new camera, it could ask camera stores, photography experts and specialist magazines to talk about the offering so that potential buyers take notice of the product and develop confidence in it.