A prestigious automobile show, the Geneva Motor Show is a 10-day annual event held every March in the Geneva Palexpo convention center. Geneva was chosen as the location as it is ideal for enticing Europe’s super-affluent. Supercar manufacturers therefore find the event most significant and relevant. However, it’s not just about the ultra-premium vehicles. Since the event attracts almost all the big and small names from the automobile industry, it’s highly unlikely for any single manufacturer to stand out or dominate the show despite putting its best foot (vehicles) forward.
First held in 1905, the event is an opportunity for established and new auto companies to debut their new car models and also exhibit their concept vehicles and fresh technologies (hydrogen vehicles, electric cars, hybrid vehicles, etc.). The Jaguar E-Type (1961), Audi Quattro (1980), Mercedes-Benz S-Class (1991), etc. were first revealed to the world at this very event.
Despite being more than a century old, the event still holds its charm and continues to attract the top auto brands and companies. The show isn’t just about shiny new vehicles – several vintage cars can also be seen. And it’s not just cars. Even auto component and accessory manufacturers showcase their new innovative products at the event. For instance, at the 2016 Geneva Motor Show, Goodyear, the tire giant, unveiled the Eagle-360 – a futuristic tire concept for autonomous cars. The tire doesn’t attach to the car body; it’s based on magnetic levitation, which results in decreased road noise and enhance passenger comfort.